“Melodic Ideas” is a video series where we interviewed 34 students and academics. We asked questions about music, marketing, technology and life. The purpose of the series is to trigger a reflection on viewers while contrasting different points of view. It is both informative and inspiring!


Marketing Research represents an important strategic process for every organization. In this video series we discuss topics which are relevant for undergraduate and postgraduate students and marketing professionals. The topics range include: designs, theoretical concepts, book recommendations, methods and more.


Writing a thesis or dissertation can be a very challenging process. In the “Thesis / Dissertation Support” series we take you through all steps of writing a dissertation, chapter by chapter. The suggestions are mostly related to management or marketing topics, but can also be applied to other fields.


Statistics or using SPSS software can be a difficult topic for some students. We fully understand and this is exactly why we have developed a “SPSS TUTORIAL” series! We introduce you to the software and take you step-by-step through a series of statistical tests, showing in detail how to conduct and interpret the results.