Music has always played a pivotal role in advertising, as the association and conditioning between sound, image, content and brand is a powerful communication tool. Iconic jingles, ambient sounds or...

In the last months of 2018 I was invited to be one the speakers during the “2019 Deutscher Musikautorenpreis” in Berlin, at the Sony Center. It was a true honor and privilege. The event...

The vinyl record is back! When you live in big cities, like in Berlin, it is extremely easy to stumble upon fascinating black plates. With this we are not referring to manhole covers (even though...

I have always been a fan of technological innovation. And still am. Recently I have develop an special interest in artificial creativity. More specifically, towards the use of algorithms to develop...

Despite new innovative ways of gathering consumer data, ranging from neuro-scanning to geo-tracking, surveys (online or paper based) are still a popular way of “measuring the temperature”...

I have always enjoyed asking people philosophical questions. I do not remember ever having been asked “what made me happy”, or “what my main regrets are”. These are...