Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or enhance) brand awareness. The hedonic...

The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor resources has left...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state where life suddenly seems to have no purpose. But where...

How happy are you with the life you have? How satisfied are you with the latest album of your favorite band? What is your general attitude toward your current government? How frequently do you have...

My friend, are you struggling to learn and use SPSS? Don’t worry, the students of my “Business and Marketing Research” course at IUBH University of Applied Sciences have often the...

The Covid-19 crisis has certainly impacted us all in many unexpected ways. Humans need social contact and close relationship with others. After months of uncertainty, negative news being delivered...

Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great for it. Please do not judge). Imagine for a moment you are outside,...