Music and Human Emotions: Why AI and Biotechnology Are Perfect Partners

Recently I traveled to Garmisch-Partenkirchen in the Alps in Bavaria (Germany) and attended a party in which a DJ played songs for hours. There I...

Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests

Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy. The news came as an...

Billboard “Top Artist” Charts Reveals Massive Gender Inequality

It is almost 2018 and we still live in a world with great gender inequality. Examples are everywhere, from conservative industries to liberal ones. The...

Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...