All good research methods books will give you guidelines on creating appropriate questions and using appropriate question types (Bryman & Bell, 2015, Saunders et al, 2015) for in-depth qualitative interviews. However, here are a couple of practical points which often arise in supervision meetings, yet aren’t necessarily in the books. 1. Choose interviewees well. If you’re...

The scientific literature discussing virtual reality and telepresence has evolved immensely since the early nineties. The technological innovations related to virtual reality, such new googles with faster and better software, have also enabled researchers to test them across different industries. But most important they have induced the development of deeper research questions and...

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS. So I decided to develop a series of tutorial videos to help you run your analysis. In this tutorial we’ll discuss the Correlation test. What is a Correlation Test? Putting it in simple terms, a correlation test...

Artificial creativity is an exciting and timely topic. It is currently being studies by academics from various areas, such as marketing, computer science, psychology, design, finance, medicine and many more. The applications of artificial creativity rage from music, to the stock market, product development, literature, and even education. Here, I present a selection of publications...