Hello my dear friend, thinking of writing a bachelor or Masters thesis? I have good news for you! Well, well, well.. I’m glad to share with you that we have launched a e-book named “Sounds Like A Thesis” to help you with your writing process. The e-book covers all stages of the thesis writing. I starts with how to develop a thesis idea, and goes all the way to...

My friend, are you struggling to learn and use SPSS? Don’t worry, the students of my “Business and Marketing Research” course at IUBH University of Applied Sciences have often the same issues. For this reason I’ve been taking time to develop a quick and easy video tutorial series available on YouTube. The goal is to help you conduct a series of statistical...

How happy are you with the life you have? How satisfied are you with the latest album of your favorite band? What is your general attitude toward your current government? How frequently do you have negative thoughts? Regardless if in psychology, marketing or simply life in general, it is difficult for us to express with precision how we think about abstract concepts, ideas,...

Automation has reached creative industries, including music. Algorithms are now capable of understanding musical patterns, and composing original songs. However, music has always been an important tool for human expression of ideas and feelings, contemplation and wonder. Thus, how will listeners feel when this  beautiful human process is automated? In this report I address the...

Despite new innovative ways of gathering consumer data, ranging from neuro-scanning to geo-tracking, surveys (online or paper based) are still a popular way of “measuring the temperature” of the market to identify how consumers feel about products, services, brands and more. They are accessible to any business, respondents are used to them and there many free platforms...