Struggling to understand how to use SPSS for your analysis? No worries my friend, my students have the exact same problem every semester. So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss a ONE-WAY ANOVA. What is a One-Way ANOVA? A One-Way ANOVA (Analysis of Variance) is a test that allows us to identify differences between...

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain analysis or to use SPSS. So I decided to develop a series of tutorial videos to help you run your analysis. Here, we’ll discuss the Dependent Samples T-Test (Also called Paired Samples T-Test). What is a Dependent Samples T-Test?...

I guess you would agree: Virtual Reality (VR) is an extraordinary technology. VR enables an incredible sensation of telepresence, allowing users to make more accurate decisions as consumers and have unique experiences, such as time travel. However, how many people do you actually know that owns a VR device? Every semester I ask my students, assuming that a younger generation would...

Have you ever attended a marketing conference? In case you have not, you should. They can be an incredible experience. Conferences represent the main opportunity for students (of all levels: Bachelors, Masters and PhD), academics, professionals to meet, network and discuss ideas. There are usually three main areas on a conference: 1. Research presentations: Students, academics and...

The first time I was aware of the “3 Minute Research Competitions” was in 2009. I had just arrived at the University of Otago (New Zealand) to start my PhD and one of my colleagues had qualified for the final. She would have to present her work in one of the large classrooms for an audience of nearly 250 people. The event was incredible and truly inspiring. Packed audience,...