I have always been a fan of technological innovation. And still am. Recently I have develop an special interest in artificial creativity. More specifically, towards the use of algorithms to develop creative solutions such as music and paintings. Furthermore, I have been discussing how it can affect the music industry and other creative industries. Undoubtedly there are many...

In the last months of 2018 I was invited to be one the speakers during the “2019 Deutscher Musikautorenpreis” in Berlin, at the Sony Center. It was a true honor and privilege. The event is organized by GEMA (Gesellschaft für musikalische Aufführungs und mechanische Vervielfältigungsrechte) a society responsible for collecting, preserving and defending the rights of...

Music has always played a pivotal role in advertising, as the association and conditioning between sound, image, content and brand is a powerful communication tool. Iconic jingles, ambient sounds or simple background melodies have long contributed to triggering the suitable emotional state in viewers while being informed about a particular offer. This represents an extremely...

You probably heard many times the following argument: Artificial Intelligence (AI) will take over non-appealing repetitive jobs that humans do not want to do. This way, humans will spend their time doing creative tasks, such as composing art and music. Correct? Well, think again. Since the late seventies, researchers have developed algorithms capable of compositing extraordinary...