The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor resources has left countries and governments with no choice but to impose social isolation, quarantines and lock-downs. These are decisive measures determined by the World Health Organization with the aim...

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or enhance) brand awareness. The hedonic environment and behaviors of festivals, combined with the values and behaviors associated with music, allows brands to effectively communicate and interact with fans while they are...

Marketing students often ask me: Which industry events should we visit? What are the most relevant marketing and technology innovation events taking place in Germany? After having heard these questions a few times, I’ve decided to put down a list of marketing and tech innovation events that will take place in Germany in 2020, separated by month. I’ve selected these...

I am pretty sure you have already read or heard about scenarios where self-driving cars have to make decisions in life threatening situations, right? For example, what should a self-driving do if it has to decide between the lives of passenger or others? Should it consider the age of the people? The amount of people involved? Are humans more important than animals? Should one child...

Multiple sources have announced recently that Amazon has managed to secure a deal to broadcast the UEFA Champions League football tournament from 2021 onwards. From 2021 the tech giant will broadcast games taking place on Tuesday nights in the most important European market. And for marketers (or anyone else in the industry, really), this is huge news. I’d like to discuss the...