From time to time I am asked by students and fellow researchers about recent and insightful publications on artificial intelligence (AI) or artificial creativity. The main issue, normally, is that publications on AI tend to be extremely technical, which compromises the understanding of individuals that are not directly related to the field. In my case, for example, as a marketer I...

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls. Indeed, it is a fascinating way of listening to music, which has gone back to being trendy. But how did she come to this decision of purchasing vinyls? And what process does she go through in order to purchase them? In this article I would like to take you...

The great Italian sculptor Michelangelo has allegedly once said, “Every block of stone has a statue inside and it is the task of the sculptor to discover it”. We have always believed that only humans held the incredible skill of imagining and creating art, as if it represented a form of self-expression unique to our own specie. However, this perspective has changed. Throughout...

For me, one of the wonderful aspects of listening to a song or album, is to imagine how the artist visualized or intended that piece of work to be. From imagination to reality, there is a long road. The artist undergoes a thorough process of composing, producing, mixing and mastering, in order to reach the final version of a tune that everyone will listen. Thus, it is a long...

In recent years, during live experiences, we have witnessed an incredible increase on the application of a fascinating technology: Holograms. Among many applications, holograms enable 3D projections of artists that have passed away, live interactions between living and dead artists and even of fictitious characters. For example, Whitney Houston was recently seen on a live concert,...