Brand Personality The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate a company’s values, culture, quality of their products and much more. It is therefore built to portray the way how the company wishes to be perceived by their target audience and the general population....

2020 was a year like no other. No doubt about it. Nevertheless, there were also inspiring news and events, which triggered our curiosity and helped us forget some of societal challenges. One of them was the birth of AIMC, or the “AI Music Creativity Conference“. The conference was organized to combine two previously existing, and somewhat overlapping events: The...

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with same motivations. Depending on the situation and perspective, we can be many. And we tend to have a clear sense, notion or concepts of each these versions of ourselves, which are named: self-concepts (defined by Rosenberg in 1979 as “the...

It has been six months since March 2020, when the Covid-19 crisis changed the way humans live and interact. Entire countries have gone under strict lockdown, face masks were introduced and social distancing became the a behavioral norm. Furthermore, the crisis created numerous economic challenges. Various industry sectors have been deeply impacted and will require a considerable...

The automation of the music composition process has come a long way since David Cope and EMI (Experimental Music Intelligence). The latest decade has witnesses the appearance of a series of start-ups focused on using artificial intelligence for music composition. These include, for example, companies such as AIVA, Jukedeck, Endel and many others (here is an extended list of...