Consumer Psychology: Understanding the Decision-Making Process.
My friend, do you see the lady at the music store on the photo of this article?
Rumors say she has become obsessed with vinyls....
Human Personality: Understanding the “Big 5” Model
Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...
Taylor Swift x Apple: Understanding Life and Music as a Service
In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of...
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
Music and Neuroscience: Magical Evidences from TED Talks
There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...