Interesting Marketing Concepts: “The Golden Circle”
From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...
Consumer Psychology: Understanding the Decision-Making Process.
My friend, do you see the lady at the music store on the photo of this article?
Rumors say she has become obsessed with vinyls....
Sound, Sensation and Experience: The Formula 1 Crossroads
I absolutely love the Formula 1 Experience.
The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
Telepresence: The Extraordinary Power of Virtual Reality
During my childhood I recurrently had nightmares. Sometimes I fell from cliffs, other times a family member passed away. Occasionally I was being chased...