Operant Conditioning, Marketing and Consumer Behavior: (Part 1)

My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control? Here...

Music and Neuroscience: Magical Evidences from TED Talks

There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...

Human Personality: Understanding the “Big 5” Model

Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....

Operant Conditioning, Marketing and Consumer Behavior: (Part 2)

Hello my friend, and welcome back for the Part 2 of our discussion on operant conditioning. This time I would like to guide you on...