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Human Personality: Understanding the “Big 5” Model

Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...

Music and Neuroscience: Magical Evidences from TED Talks

There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...

Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...

Operant Conditioning, Marketing and Consumer Behavior: (Part 2)

Hello my friend, and welcome back for the Part 2 of our discussion on operant conditioning. This time I would like to guide you on...

Self-Concept: The Beauty of How Complex Human Behavior Is

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with...