Telepresence: The Extraordinary Power of Virtual Reality

During my childhood I recurrently had nightmares. Sometimes I fell from cliffs, other times a family member passed away. Occasionally I was being chased...

Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...

Taylor Swift x Apple: Understanding Life and Music as a Service

In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of...
Consumer behavior

List of Consumer Behavior Books for Students and Professionals

Are you passionate about marketing, consumer behavior, psychology and human behavior in general? Yes my friend, so am I. In order to support your interest...

Self-Concept: The Beauty of How Complex Human Behavior Is

My friend, I find it beautiful how complex human behaviour can be. For example, we do not behave consistently as one same person, permanently with...