Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...

Operant Conditioning, Marketing and Consumer Behavior: (Part 1)

My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control? Here...

Taylor Swift x Apple: Understanding Life and Music as a Service

In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of...

Human Personality: Understanding the “Big 5” Model

Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...

Music and Dopamine: The Reason of Your Goosebumps

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans. The feeling of listening to a...