Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
List of Consumer Behavior Books for Students and Professionals
Are you passionate about marketing, consumer behavior, psychology and human behavior in general?
Yes my friend, so am I. In order to support your interest...
Self-Concept: The Beauty of How Complex Human Behavior Is
My friend, I find it beautiful how complex human behaviour can be.
For example, we do not behave consistently as one same person, permanently with...
Interesting Marketing Concepts: “The Golden Circle”
From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...
Dopamine: More Than Pleasure, The Secret is the Anticipation of a...
Humans are true pleasure seekers.
We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...