What to Include in the METHODOLOGY Chapter of Your Thesis
Can you cook?
I will admit: I am a terrible cook. I know how to make a decent salad, incredible popcorn (to me it counts...
SPSS Tutorial #8: Correlation
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
Measuring Consumer Perception? Use the Marketing Scales Handbook!
Marketing students and professionals, follow me here:
Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...
SPSS Tutorial #10: Chi-Square
Here we go for another SPSS tutorial, this time to show you a new test: Chi-Square.
Chi-Square is a test of association between two categorical...
How to Develop a Fantastic Marketing or Management Thesis Idea!
This article was updated on 07.10.2021.
Are you a marketing Bachelor, or possibly Masters, student trying to develop an idea for your thesis? Perhaps you...