SPSS Tutorial #1: Introduction to SPSS

Are you new to SPSS and you need to start working with it? Every semester I have students that work with SPSS for the first...

SPSS Tutorial #6: Conducting a One-Way ANOVA

Struggling to understand how to use SPSS for your analysis? No worries my friend, my students have the exact same problem every semester. So I decided...

How to Develop a Fantastic Marketing or Management Thesis Idea!

This article was updated on 07.10.2021. Are you a marketing Bachelor, or possibly Masters, student trying to develop an idea for your thesis? Perhaps you...

Likert Scales: How to Use it to Measure Perceptions and Behaviors

How happy are you with the life you have? How satisfied are you with the latest album of your favorite band? What is your general...

Understand the Difference: Research Paper x Dissertation/Thesis

Very often I hear the same comment from students: "I never really understand the difference between a research paper and a thesis" (Confused Student, 2017). No...