Learn How To Succeed on a “3 Minute Research Competition”

The first time I was aware of the “3 Minute Research Competitions” was in 2009. I had just arrived at the University of Otago...

How to Prepare For a Great In-Depth INTERVIEW!

RIDDLE: Imagine you arrived home in the middle of the afternoon after being away for three days due to a work trip. Your partner...

SPSS Tutorial #4: Dependent Samples T-Test

Struggling to understand how to use SPSS for your analysis? Every semester I face this issue with my students: Panic and insecurity to run certain...

SPSS Tutorial #7: Cronbach Alpha (Reliability test)

If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...

How To Write a Perfect Abstract!

Has the following scene ever happened to you? You are at home practicing a pentatonic scale on a Yamaha guitar. You've been working on it...