Measuring Consumer Perception? Use the Marketing Scales Handbook!
Marketing students and professionals, follow me here:
Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...
SPSS Tutorial #8: Correlation
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
SPSS Tutorial #5: Independent Samples T-Test
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
SPSS Tutorial #7: Cronbach Alpha (Reliability test)
If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...
Trying to Learn Statistics? Simple. Read Andy Field
STUDENTS’ FEAR OF STATISTICS
Every year, every semester, in almost all universities across the world a same phenomenon happens:
Students panic when hearing they will need...