Operant Conditioning, Marketing and Consumer Behavior: (Part 1)
My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control?
Here...
Consumer Psychology: Understanding the Decision-Making Process.
My friend, do you see the lady at the music store on the photo of this article?
Rumors say she has become obsessed with vinyls....
17 Companies Developing Holograms for Live Experiences
In recent years, during live experiences, we have witnessed an incredible increase on the application of a fascinating technology: Holograms.
Among many applications, holograms enable...
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
Self-Concept: The Beauty of How Complex Human Behavior Is
My friend, I find it beautiful how complex human behaviour can be.
For example, we do not behave consistently as one same person, permanently with...