Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests
Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy.
The news came as an...
Interview: Jonas Rothe, CEO and Founder of TimeRide VR
Virtual Reality is a truly exciting technology.
In April 2018 I had the privilege of hosting Mr. Jonas Rothe, CEO and Founder of TimeRide at...
Why Is The Adoption of Virtual Reality So Low Among Youngsters?
I guess you would agree: Virtual Reality (VR) is an extraordinary technology.
VR enables an incredible sensation of telepresence, allowing users to make more accurate...
The Main Academic Conferences for Marketing Scholars
Have you ever attended a marketing conference?
In case you have not, you should. They can be an incredible experience.
Conferences represent the main opportunity for...
TimeRide VR: Virtual Time Travel in Köln, Germany
We always have had the desire to go back in time and experience moments of the past. Well, virtual reality (VR) now allows us...