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Marketing and Behaviour

Operant Conditioning, Marketing and Consumer Behavior: (Part 2)

Hello my friend, and welcome back for the Part 2 of our discussion on operant conditioning. This time I would like to guide you on...

Is it the Role of Artists to Promote Sustainable Consumption?

It is pretty clear that we are far from reaching the sustainability development goals for 2030 and cutting greenhouse gas emissions to as close...

FAN MONITOR 2022: Investigating Technology Innovation and Sustainable Consumption

Data collection for the 2022 Edition of the Live FM: FAN MONITOR project is up and running! This is the third year of the Live...

Download the “Live FM: Fan Monitor” (2021 Edition)

Welcome to the 2021 edition of the Live FM: Fan Monitor! And what a ride it has been. 2021 was a year of hope and...

Operant Conditioning, Marketing and Consumer Behavior: (Part 1)

My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control? Here...