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Marketing and Behaviour

Insight Report: An Analysis of Brand Activation in Music Festivals

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or...

Music and Dopamine: The Reason of Your Goosebumps

One of the most extraordinary aspects of music is its capacity to trigger emotional responses on us, humans....

Melodic Ideas: A Video Series about Music, Technology and Life

I have always enjoyed asking people philosophical questions. I do not remember ever having been asked "what made...

Why Do We Still Love The Vinyl Record?

The vinyl record is back! When you live in big cities, like in Berlin, it is extremely easy to stumble upon fascinating black plates. With...

Music and Advertising: List of Selected Scientific Publications (2018-2000)

In this article I present a selection of publications discussing the link between MUSIC and ADVERTISING. To facilitate the review, I have separated the publications...