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Marketing and Behaviour

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...

Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...

Should AI Music Be Cheaper? German Listeners Think So

Pricing decisions for art-related products is always a sensitive topic. Much of the value of such products are determined by purely the perception of...

Music and Human Emotions: Why AI and Biotechnology Are Perfect Partners

Recently I traveled to Garmisch-Partenkirchen in the Alps in Bavaria (Germany) and attended a party in which a DJ played songs for hours. There I...

Insight Report: An Analysis of Brand Activation in Music Festivals

Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply  maintain (or...