The Main Academic Conferences for Marketing Scholars
Have you ever attended a marketing conference?
In case you have not, you should. They can be an incredible experience.
Conferences represent the main opportunity for...
List of Marketing Research Books for Students and Professionals
My friend, are you developing a marketing research and need to find some helpful sources?
Well, this is your lucky day because you have found...
Human Personality: Understanding the “Big 5” Model
Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...
Music and Neuroscience: Magical Evidences from TED Talks
There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...
Interesting Marketing Concepts: “The Golden Circle”
From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...