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Marketing and Behaviour

Operant Conditioning, Marketing and Consumer Behavior: (Part 1)

My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control? Here...

List of Marketing Research Books for Students and Professionals

My friend, are you developing a marketing research and need to find some helpful sources? Well, this is your lucky day because you have found...

Music and Neuroscience: Magical Evidences from TED Talks

There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...

Human Personality: Understanding the “Big 5” Model

Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...

Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...