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Marketing and Behaviour

Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...

Interesting Marketing Concepts: “The Golden Circle”

From the series of interesting marketing concepts, here is one that might be useful for students, practitioners, researchers and even Musicians (!): "The Golden...

The Main Academic Conferences for Marketing Scholars

Have you ever attended a marketing conference? In case you have not, you should. They can be an incredible experience. Conferences represent the main opportunity for...

List of Best Marketing Scientific Journals

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One of the key aspects you...

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...