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Marketing and Behaviour

Dopamine: More Than Pleasure, The Secret is the Anticipation of a...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...

Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...

Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests

Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy. The news came as an...

Are Vinyl Buyers More Involved With Music Than Streaming Users?

The Resurgence of Vinyl and Music Involvement There are numerous indications of the return of vinyl. A new industry is resurfacing and suggesting a possible...