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Marketing and Behaviour

Operant Conditioning, Marketing and Consumer Behavior: (Part 1)

My friend, tell me something: do you believe in free will? Do you consider that all of your behaviors are under your full control? Here...

FAN MONITOR 2022: Investigating Technology Innovation and Sustainable Consumption

Data collection for the 2022 Edition of the Live FM: FAN MONITOR project is up and running! This is the third year of the Live...

Telepresence: The Extraordinary Power of Virtual Reality

During my childhood I recurrently had nightmares. Sometimes I fell from cliffs, other times a family member passed away. Occasionally I was being chased...
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Covid-19 Crisis: What Does it Mean for the Entertainment Industry?

The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor...

List of Best Marketing Scientific Journals

Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you. One of the key aspects you...