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Marketing and Behaviour

Are Vinyl Buyers More Involved With Music Than Streaming Users?

The Resurgence of Vinyl and Music Involvement There are numerous indications of the return of vinyl. A new industry is resurfacing and suggesting a possible...
Consumer behavior

List of Consumer Behavior Books for Students and Professionals

Are you passionate about marketing, consumer behavior, psychology and human behavior in general? Yes my friend, so am I. In order to support your interest...

Dopamine: More Than Pleasure, The Secret is the Anticipation of a...

Humans are true pleasure seekers. We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...

FAN MONITOR 2022: Investigating Technology Innovation and Sustainable Consumption

Data collection for the 2022 Edition of the Live FM: FAN MONITOR project is up and running! This is the third year of the Live...

Operant Conditioning, Marketing and Consumer Behavior: (Part 2)

Hello my friend, and welcome back for the Part 2 of our discussion on operant conditioning. This time I would like to guide you on...