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Marketing and Behaviour

The Main Academic Conferences for Marketing Scholars

Have you ever attended a marketing conference? In case you have not, you should. They can be an incredible experience. Conferences represent the main opportunity for...

The Live FM: Fan Monitor (2022 Edition) is out. Download it...

As we enter 2023, I am excited to announce the launch of the 2022 edition of the Live FM: Fan Monitor report. Funded by IU...

Consumer Psychology: Understanding the Decision-Making Process.

My friend, do you see the lady at the music store on the photo of this article? Rumors say she has become obsessed with vinyls....

8 Podcasts All Marketing Students Should Follow

Are you a marketing student or professional interested in gaining new insights on various behavioral and industry topics but has not time? Listen to podcasts! I...
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Covid-19 Crisis: What Does it Mean for the Entertainment Industry?

The Covid-19 crisis represents an extraordinary challenge to humanity. The astonishing projections of potential life losses, aligned with the current lack of vaccines and poor...