Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests
Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy.
The news came as an...
Musicovid: An International Research Network
The Covid-19 crisis has certainly impacted us all in many unexpected ways. Humans need social contact and close relationship with others.
After months of uncertainty,...
Melodic Ideas: A Video Series about Music, Technology and Life
I have always enjoyed asking people philosophical questions. I do not remember ever having been asked "what made me happy", or "what my main...
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...
Human Personality: Understanding the “Big 5” Model
Let us be honest, most of us adores observing the behavior of strangers in public places (well, at least I do. Airports are great...