Why Do We Still Love The Vinyl Record?
The vinyl record is back!
When you live in big cities, like in Berlin, it is extremely easy to stumble upon fascinating black plates. With...
Music and Advertising: List of Selected Scientific Publications (2018-2000)
In this article I present a selection of publications discussing the link between MUSIC and ADVERTISING.
To facilitate the review, I have separated the publications...
Music and Human Emotions: Why AI and Biotechnology Are Perfect Partners
Recently I traveled to Garmisch-Partenkirchen in the Alps in Bavaria (Germany) and attended a party in which a DJ played songs for hours.
There I...
List of Marketing Research Books for Students and Professionals
My friend, are you developing a marketing research and need to find some helpful sources?
Well, this is your lucky day because you have found...
List of Consumer Behavior Books for Students and Professionals
Are you passionate about marketing, consumer behavior, psychology and human behavior in general?
Yes my friend, so am I. In order to support your interest...