Melodic Ideas: A Video Series about Music, Technology and Life

I have always enjoyed asking people philosophical questions. I do not remember ever having been asked "what made me happy", or "what my main...

Why Do We Still Love The Vinyl Record?

The vinyl record is back! When you live in big cities, like in Berlin, it is extremely easy to stumble upon fascinating black plates. With...

Music and Advertising: List of Selected Scientific Publications (2018-2000)

In this article I present a selection of publications discussing the link between MUSIC and ADVERTISING. To facilitate the review, I have separated the publications...

Music and Human Emotions: Why AI and Biotechnology Are Perfect Partners

Recently I traveled to Garmisch-Partenkirchen in the Alps in Bavaria (Germany) and attended a party in which a DJ played songs for hours. There I...

List of Marketing Research Books for Students and Professionals

My friend, are you developing a marketing research and need to find some helpful sources? Well, this is your lucky day because you have found...