List of Consumer Behavior Books for Students and Professionals
Are you passionate about marketing, consumer behavior, psychology and human behavior in general?
Yes my friend, so am I. In order to support your interest...
Yondr: Locking Smartphones and Connecting Consumers with Experiences
Let's face it: Internet addiction is completely out of control.
Recent studies have revealed the obvious and made a clear link between smartphone usage and...
Gibson’s Bankruptcy and The Generational Change in Consumers’ Interests
Recently the music industry was shaken by some pretty sad news: Gibson, the iconic guitar manufacturer has filed for bankruptcy.
The news came as an...
The Main Academic Conferences for Marketing Scholars
Have you ever attended a marketing conference?
In case you have not, you should. They can be an incredible experience.
Conferences represent the main opportunity for...
List of Best Marketing Scientific Journals
Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you.
One of the key aspects you...