24 YouTube Channels All Marketing Students Should Follow

Are you a marketing student, professional or simply someone with a passion for the topic? In this article I've developed a list of 24 YouTube...

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...

Are Vinyl Buyers More Involved With Music Than Streaming Users?

The Resurgence of Vinyl and Music Involvement There are numerous indications of the return of vinyl. A new industry is resurfacing and suggesting a possible...

Should AI Music Be Cheaper? German Listeners Think So

Pricing decisions for art-related products is always a sensitive topic. Much of the value of such products are determined by purely the perception of...

Music and Neuroscience: Magical Evidences from TED Talks

There is absolutely no doubt: Playing a musical instrument, listening to music or even singing have enormous positive effects on one's life and cognitive...