SPSS Tutorial #7: Cronbach Alpha (Reliability test)
If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...
SPSS Tutorial #5: Independent Samples T-Test
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
What to Include in the METHODOLOGY Chapter of Your Thesis
Can you cook?
I will admit: I am a terrible cook. I know how to make a decent salad, incredible popcorn (to me it counts...
Measuring Consumer Perception? Use the Marketing Scales Handbook!
Marketing students and professionals, follow me here:
Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...
Learn How To Succeed on a “3 Minute Research Competition”
The first time I was aware of the “3 Minute Research Competitions” was in 2009. I had just arrived at the University of Otago...