SPSS Tutorial #7: Cronbach Alpha (Reliability test)
If you a marketing or management student (Bachelor, Masters or PhD) or professional wishing to measure consumer or participant's perceptions, you should use the...
SPSS Tutorial #5: Independent Samples T-Test
Struggling to understand how to use SPSS for your analysis?
Every semester I face this issue with my students: Panic and insecurity to run certain...
What to Include in the METHODOLOGY Chapter of Your Thesis
Can you cook?
I will admit: I am a terrible cook. I know how to make a decent salad, incredible popcorn (to me it counts...
List of Best Marketing Scientific Journals
Are you writing a Marketing thesis or research paper? Yes? Well, then this article is VERY IMPORTANT to you.
One of the key aspects you...
Measuring Consumer Perception? Use the Marketing Scales Handbook!
Marketing students and professionals, follow me here:
Imagine this scene: You are feeling unwell and go to the doctor. You believe you have a fever...