Sound, Sensation and Experience: The Formula 1 Crossroads
I absolutely love the Formula 1 Experience.
The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...
Who Buys Vinyl? A Consumer Analysis Based on Gender
At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers.
Vinyl have interestingly reemerged,...
Taylor Swift x Apple: Understanding Life and Music as a Service
In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of...
Insight Report: An Analysis of Brand Activation in Music Festivals
Music festivals represent an ideal scenario for brands to showcase new products and services, raise awareness to relevant causes or to simply maintain (or...
8 Podcasts All Marketing Students Should Follow
Are you a marketing student or professional interested in gaining new insights on various behavioral and industry topics but has not time?
Listen to podcasts!
I...