Sound, Sensation and Experience: The Formula 1 Crossroads

I absolutely love the Formula 1 Experience. The creation of experiences happens mostly by the stimulation of human senses. Live music concerts, parties, games, stadiums...

8 Podcasts All Marketing Students Should Follow

Are you a marketing student or professional interested in gaining new insights on various behavioral and industry topics but has not time? Listen to podcasts! I...

24 YouTube Channels All Marketing Students Should Follow

Are you a marketing student, professional or simply someone with a passion for the topic? In this article I've developed a list of 24 YouTube...

Who Buys Vinyl? A Consumer Analysis Based on Gender

At LiveInnovation.org we have developed a series of studies focusing on understanding the general perceptions and behaviours of streaming and vinyl buyers. Vinyl have interestingly reemerged,...

Are Vinyl Buyers More Involved With Music Than Streaming Users?

The Resurgence of Vinyl and Music Involvement There are numerous indications of the return of vinyl. A new industry is resurfacing and suggesting a possible...