Why Do We Still Love The Vinyl Record?
The vinyl record is back!
When you live in big cities, like in Berlin, it is extremely easy to stumble upon fascinating black plates. With...
Dopamine: More Than Pleasure, The Secret is the Anticipation of a...
Humans are true pleasure seekers.
We strive to feel emotions and sensations. We live for it, and a lack of emotions induces a depressive state...
Taylor Swift x Apple: Understanding Life and Music as a Service
In the end of 2016, Ida Auken Member of Parliament (Parliament of Denmark) published a very interesting article suggesting that in 2030 the sense of...
24 YouTube Channels All Marketing Students Should Follow
Are you a marketing student, professional or simply someone with a passion for the topic?
In this article I've developed a list of 24 YouTube...
Brand Personality: Understanding Aaker’s 5 Dimension Model
Brand Personality
The development of marketing enabled companies to carefully construct brands. And what are brands exactly? Well, brands are set of signifiers which communicate...